Kickstart a healthy New Year by backing Veganuary

Kickstart a healthy New Year by backing Veganuary

Vegetarian Express, which claims to be the only foodservice company devoted entirely to vegetarian and vegan ingredients, is celebrating its 30th year in business by inviting care home chefs to kickstart the New Year with Veganuary, a vegan food month.

Veganuary is a charity encouraging people to try vegan food for January, and inspiring them to continue throughout the year. For caterers, Veganuary offers the chance to brush up on vegan and vegetarian dishes, particularly since Kantar research shows that 55% of the UK population now classes itself as ‘flexitarian’ – actively trying to eat less meat – and care homes need to respond to this trend.

Besides a comprehensive product portfolio that covers everything from staple dried goods to ethnic cooking sauces, chilled and frozen ingredients, Vegetarian Express also offers advice on nutrition and menu planning, helping chefs to offer so much more than the usual standard vegetarian options. This comprehensive, educational approach is why Vegetarian Express provides vegetarian recipes to virtually every major contract caterer within the UK, together with hotels, colleges, independent restaurants and catering groups.

To help care chefs embrace plant-based menus, the company has recently introduced new products including Khorasan, a new grain, Tempeh, a soy-based alternative to chicken, and Gochujang, a Korean chilli paste that can add great depth to sauces.

Explains David Jonas, Vegetarian Express Founder and Director: “We have made a significant investment in the support we offer alongside our product range, and are now urging caterers to ring in the New Year with Veganuary, taking up the challenge to serve up vibrant, tasty food that will appeal to all.”

For more information on Veganuary and the extensive Vegetarian Express range visit the brand new website at

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