European WaterCare is producing a special run of pink water softeners for Meiko UK in a charity promotion to raise funds for Against Breast Cancer.
For every softener sold between now and June 6th 2018, Meiko UK and EWC will jointly donate £50 to the charity (www.againstbreastcancer.org.uk), which funds pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread.
Care caterers nationwide can order softeners by contacting either Meiko or EWC, or by contacting their local catering equipment distributor.
The charity promotion is being supported by Meiko’s head office team and its regional sales managers, all of whom can offer advice on the right size and type of softener to use.
Paul Anderson, Managing Director of Meiko UK, said: “I’m very excited about this new promotion as it is a cause close to my heart. I hope the industry gets into the pink and orders plenty of the charity softeners and between EWC and Meiko we can both raise the awareness of breast cancer and help with the donations.”
For caterers who do not need a water softener but would still like to donate, Meiko is creating an online ‘Just Giving’ page: simply go to www.justgiving.com and search for Meiko or European Watercare.