There is still time – just! – to nominate colleagues in the care home sector who are either working Christmas Day or Boxing Day this year, and/or last year, in Bidfood’s Christmas Gift campaign.
Nominations can be made online at www.bidfood.co.uk/bidfood-christmas-gift until midnight on Monday 12th November 2018.
With 93.4% of hospitality workers accepting there is a chance they will need to work Christmas or Boxing Day, it’s no surprise that 40% admitted to feeling guilty about not spending the festive period with their families. Bidfood’s campaign recognises those who sacrifice spending Christmas with their families to make the holiday season special for others. And this year Bidfood will be wishing the whole industry a ‘Merry Missedmas’ by extending nominations outside of its customer base to make it industry-wide.
Four winners – chosen via a panel of leading influencers from across the industry – will be revealed on Monday 3rd December in four hospitality categories, including ‘Care: hospitals, care homes, hospices, etc’ – and each will receive Christmas dinner with all the trimmings from Bidfood in January, once the busy period has passed, as well as a surprise gift.
Bidfood’s Group Sales & Marketing Director, Andy Kemp, says: “Following the overwhelming success of last year, we are delighted to announce the return of our award-winning, Bidfood’s Christmas Gift campaign.
“The sheer volume of heart-warming stories we received last year is testament to the hard work and importance the hospitality sector has on all of us.
“With thousands giving up family time in the lead up, and often on Christmas Day itself, we want to hear about some of the standout individuals in our industry and thank them for their contribution.
“This year, we are really excited to be opening nominations up industry-wide, encouraging not only our customers, but anyone who works within hospitality and is serving or preparing food and drink on Christmas Day or Boxing Day.”