Aura Care Living reaches out to isolated elderly this Christmas

Aura Care Living reaches out to isolated elderly this Christmas

Luxury care home and retirement village company Aura Care Living has announced a Christmas initiative in conjunction with its chosen national charity of the year, Re-Engage, to help combat the growing issue of isolation among older individuals.

Formerly Contact the Elderly, Re-Engage’s objective as a charity is to reduce the impact of isolation, enabling elderly people living alone to enjoy a better quality of life. The campaign will be rolled out by Aura Care Living and is kicking off with the offer of a free two-night stay this Christmas in either one of its care homes for both Christmas Eve and Christmas Day nights.

The chosen nominees will be invited to stay at both of the homes – in Cirencester and Camberley, Surrey – from mid-morning on Christmas Eve, in time for lunch, right through to Boxing Day morning. They will eat award-winning food in “fabulous luxury surroundings” during their festive break, with care staff on hand to look after them.

The homes are inviting nominations for people who are over 65 years old, who will be on their own this Christmas, online at Anyone can nominate a friend, loved one, family member or neighbour: essentially the company is looking for elderly people with no family who live alone and find it difficult to cope, or elderly people who have become more and more isolated over time due to families living abroad.

Aura Care Living will assess each nomination form and contact a shortlist for a pre-assessment. Those nominees who don’t qualify will be welcomed by Re-Engage to take part in their Community Christmas campaign which helps isolated older people to find Christmas events they can attend in their local areas. Aura Care Living will also notify these nominees of their own community events that they host throughout the year, which include Magic Moment Cafés, Cheese & Wine Nights and Sing-A-Long Choruses.

Nominations for the Christmas campaign for places in the care homes close on 2nd December 2019.

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