Brakes launches the countdown to Christmas
The wholesaler’s festive campaign offers more than 130 new lines, including premium desserts and innovative ingredients as well as a new range of Christmas-focussed tapas-style sharing dishes
One of the UK’s leading foodservice wholesalers, has launched ‘Countdown to Christmas’, which is designed to help care caterers to make the most of the festive period, with a range of new products, offers and supporting activity.
Brakes festive campaign offers more than 130 new lines, including premium desserts such as chantilly patisserie jaffa orange dome, and innovative ingredients like Browns BBQ shredded turkey and cranberry. There is also a new range of Christmas-focussed tapas-style sharing dishes to help care caterers to capitalise on the trend of social eating.
With more than 1,000 products in the Christmas range, covering a comprehensive selection of seasonal essentials ranging from fantastic food to festive favourites like crackers, there is a range of products to suit a wide variety of menus and dietary requirements.
In addition, Brakes has also created some useful guides on its website helping chefs to carefully plan the run-up to Christmas to ensure that they can maximise the catering opportunities offered during the festive period.
Helping chefs to put together cost-effective, perfectly paired menus, there are a number of 70% margin costed set meals to suit a range of budgets, including traditional, gastro, vegan and gluten free.
As part of its support programme, Brakes will also be providing a wide range of market-leading cashback, link and save and festive giveaways to return value to customers through mybrakes rewards. It will also see the return of its popular ‘Meat & Vodka’ deal offering a free bottle of Smirnoff Vodka with the purchase of certain meat products.
Paul Nieduszynski, CEO of Sysco GB, comments: “A successful Christmas is critical for any food business, and our focus has been on making sure our customers can achieve that. From a wonderful array of new products to comprehensive guides on how to plan and prepare the festive rush, we’ve created a Christmas package that will help to further enhance menus over Christmas.”
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