CRG Appoints Dean Pendlebury as Buying Director

The Country Range Group has announced that its current head of trading, Dean Pendlebury will be promoted to the role of Buying Director, as of the 1st January 2026.

Commenting on his new appointment, Pendlebury says: “It’s a great honour to be made buying director and I truly believe it couldn’t be at a more exciting time for the Group. We’ve really started to see the benefits and value of our collective power and it’s a real pleasure to work with such a great set of people, not just in our central office but across our membership.”

Pendlebury joined the Country Range Group in 2013 and has been instrumental in building its buying power up to £360 million, as well as overseeing its purchasing strategy, tenders, trading compliance and the development of the widely acclaimed three-tiered own brand portfolio.

 With the Group recently hitting its £1 billion turnover target with two years to spare, Pendlebury’s wealth of experience, contacts and ability to engage with suppliers, members and stakeholders is seen as key, as the Group continues to shape its next five-year strategic roadmap.

 The move also signifies the Group’s intention to further strengthen its central office buying and wider team in 2026.

 Pendlebury’s career in buying spans over 17 years, starting out at Cranswick where he worked in junior buyer and buyer roles. In his 12 years at the Country Range Group, he has held the positions of category buyer, senior buyer and head of trading roles, all of which have helped to provide him a deep understanding of products and solutions, commodities, suppliers, market trends and, most impo,rtantly the CRG membership.

 Heading up a team of five, his responsibilities in the newly created role will include executing and implementing the Country Range Group’s buying plan in line with the updated five-year strategy and increasing the sales value of the three-tiered own brand portfolio to £250 million by 2030.

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