Elior announces three-year partnership with Alzheimer’s Society
UK caterer Elior to team up with Alzheimer’s Society to raise money and awareness for the charity.
World Alzheimer’s Month has kicked off with UK caterer Elior announcing an exciting three-year partnership with Alzheimer’s Society, which aims to raise over £100K for the charity. As well as that the caterer has revealed plans to build awareness of the condition with the help of Alzheimer’s Society’s successful Dementia Friends programme, while also encouraging its employees to take part in fundraising events.
Elior UK’s healthcare division, Caterplus, works with dementia patients in care homes across the UK, keeping them well-nourished with texture modified food and grazing boxes.
As part of the partnership Elior chefs, nutritionists and food service staff will be sharing this expertise with Alzheimer’s Society’s networks with the goal of helping more people with dementia to enjoy the benefits of a healthy diet.
Charlotte Wright, Elior head of CSER says they are “delighted” to be collaborating with Alzheimer’s Society.
“We’re delighted to announce this collaboration. It’s a powerful cause, which touches so many lives across the UK. Despite this, it doesn’t get the recognition it deserves as a challenge many people struggle with in their everyday lives.
She added: “To build awareness internally, we have ambitious targets to upskill our workforce to become Dementia Friends by the end of the three years. After all, this will not only improve our services with these client groups, it will also help staff to empathise with the challenges and get fully behind the cause.”
Siobhan Nugent, head of regional engagement at Alzheimer’s Society, welcomed the announcement, revealing that their services have been accessed over six million times since March 2020, so the fundraising would be a great addition to them.
“We are absolutely thrilled with our significant new three-year partnership with Elior, particularly at what is such a challenging time for people affected by dementia,” she says.
“The coronavirus pandemic has been devastating for families across the UK, where there are currently around 850,000 people living with the condition. People affected by dementia need us now more than ever, but the pandemic has hit us hard financially, despite an unprecedented demand for our services.
“The money will help us reach and support more people through our vital services which have been used over six million times since March 2020 and have been a lifeline to thousands.”