Serendipity 2 appoints Harriet Type as MD

A leading data science consultancy for the UK’s food and beverage industry, Serendipty2 has an impressive roster of clients in the food, hospitality and leisure sectors

Serendipity2, a leading data science consultancy for the UK's food and beverage industry, has announced the promotion of Harriett Type to the position of managing director. She will report directly to founder and CEO Peter Flood and will oversee the company's day-to-day operations, from 1st November.

Type's appointment  marks a significant milestone in the company's 22-year history. She will take over the day-to-day operations, allowing Flood to concentrate on building key partnerships and extending client relationships, as well as increasing industry networking.

Flood states: “The key to our future success lies in our ability to adapt to the changing landscape and focus on strategic growth. Harriett’s promotion to managing director is a testament to her leadership and vision. She has been instrumental in guiding Serendipity2 through challenging post-Covid times, and we have every confidence in her ability to lead the company into a new era of prosperous success. It’s an exciting chapter for the business.”

Commenting on her appointment, Type says, “I am honoured and excited to take on this new responsibility. Serendipity2 is a company with a rich history, a very bright future, an incredible client roster, and a team that is totally passionate about what we do. I look forward to continuing our journey towards success, backed by our people and data-led innovation.”

Having joined Serendipity2 in November 2022 as client services director, Type  has been instrumental in building on existing client relationships and supporting business development, as well as leading marketing strategy development.

With a team of highly experienced data science, research and marketing professionals, the business is well-positioned for rapid expansion and will continue to focus on its specialist industries, including food and beverage, leisure, hospitality, food service and travel. Clients include Coca-Cola EuroPacific Partners, TUI, Quorn, Carlsberg Marston’s Brewing Company, Royal Caribbean International, Britvic, Unilever, Schweppes and Diageo.

Since 2001, Serendipity2’s team of data-driven marketing and creative experts have used data science, technology, creativity and industry expertise to help consumer brands and retailers accelerate business performance and drive measurable growth.



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