Finedale Foods buys historic George Adams 1910 meat products brand
Finedale Foods has invested in the non-physical assets of the heritage brand, including the trademark, recipes, and intellectual property
The historic George Adams 1910 meat products brand has been rescued by manufacturer Finedale Foods, with production due to resume in the coming weeks.
Finedale Foods has invested in the non-physical assets of the heritage brand, including the trademark, recipes, and intellectual property.
The acquisition increases the portfolio of brands under the ownership of the Norfolk-based food manufacturer, which also produces the Frank Dale Foodservice and the Deli Santé brands from its site at Bunwell, near Norwich.
Managing director of Finedale Foods Edward Miles said: “The George Adams 1910 brand has a wealth of history behind it and we are pleased to be opening the next chapter and giving it a bright future.
“The heritage brand is renowned for its artisan pies, sausage rolls and Scotch egg products, supplying retail and food service customers across the UK.
“This fits perfectly with our existing brands and widens our production capabilities at our manufacturing unit in Norfolk.
“We are looking forward to bringing the brand alive once more and building on the legacy that has been created over the past 113 years.”
George Adams 1910 fell into administration earlier this year, and the manufacturing unit in Spalding in Lincolnshire was closed.
“The acquisition of the George Adams 1910 brand perfectly complements the existing range of items produced at Finedale Foods’ headquarters,” added Edward Miles.
He concluded: “George Adams has been creating delicious food since 1910. We feel proud to be carrying on the tradition here at Finedale Foods and look forward to working in partnership with our customers to supply these quality products to the foodservice and retail markets once again.”
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