Premier Foods Foodservice launches ‘Unleash Your Imagination’ competition
The company is inviting school pupils and care home residents to unleash their creativity in a new, national storytelling competition designed to spark fun and adventure
To mark World Book Day, which took place on Thursday 6th March 2025, Premier Foods Foodservice is inviting school pupils and care home residents to unleash their creativity in a new, national storytelling competition designed to spark fun and adventure through some of the nation’s best loved dessert brands.
Scott Emmett, education & healthcare lead, Premier Foods Foodservice, explains: "At Premier Foods, we're passionate about enriching lives, which is why we’ve launched this storytelling competition. It offers a fantastic opportunity to inspire people, sparking fun and joyful memories through two of our most popular foodservice brands, Angel Delight and McDougalls Jelly. We’re excited to see all the incredible stories, poems and drawings, and look forward to taking the time to reflect on how our brands bring joy to people’s lives.”
‘Unleash Your Imagination’ is centred around Angel Delight and McDougalls Jelly, two of Premier Foods’ most iconic and playful dessert brands. Whether it’s a whimsical tale of adventure, a heartfelt poem or a vibrant drawing, the competition is all about sparking fun and adventure through food.
Two competition challenge packs, one for schools and one for care homes, are now available to download via the Premier Foods Foodservice website. Each pack provides a competition brief, an activity sheet and a range of Angel Delight and McDougalls Jelly recipes. And to help caterers get creative in the kitchen, the schools challenge pack features expert advice and top tips from award-winning school chef Holly Charnock, while the care home pack is fronted by James Clear, hospitality director at Aria Care. As Unleash Your Imagination ambassadors, the duo will join the judging panel alongside Premier Foods Foodservice experts.
James Clear, hospitality director, Aria Care, says: “Care chefs work tirelessly to ensure residents receive the nourishment they need, while also fostering a positive mealtime environment. Through Premier Foods’ new competition, I’m excited to help care homes across the UK integrate fun, creative storytelling sessions into their residences. Above all else, we want to get residents to have wonderful conversations and reflect on cherished memories tied to both Angel Delight and jelly.”
To complete their entries, schools and care homes must:
- Download their respective channel pack via the Premier Foods Foodservice website.
- Facilitate a storytelling session for pupils to share their magical stories and for residents to share their wonderful memories.
- Purchase a minimum of two (2) cases of any McDougalls jelly (2x3.5kg) or Angel Delight product (12x600g or 6x600g) from any UK catering or foodservice wholesaler, in depot or online. This can be one case of each brand or two of the same.
- Submit a chosen pupil / resident story, and a receipt of the wholesale purchase to [email protected]
Entries for Unleash Your Imagination close on Friday, 2 May at 5pm. One winning school and one winning care home will receive a special afternoon tea experience, hosted by Premier Foods Foodservice in June 2025, featuring a delightful selection of savoury and sweet treats plus a range of different activities.
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