Advice on engaging chefs on social media

A new body of research has been revealed which looks into the social media habits of over 7,500 chefs. PR and marketing agency jellybean collected the data via its in-house SENSE social listening service.

The new ‘Chefs on Social’ findings targets brands and businesses looking to crack this key demographic, providing valuable insights and learnings to drive better engagement. 

The food and drink agency is offering brands the chance to request a free Chefs on Social infographic with highlights from the research. In addition to utilising the proprietary insight for their clients, jellybean’s social team will be available for bookable one-to-one sessions with brands who are interested to find out more about the research findings, as well as the capabilities of SENSE social listening.  

Topics covered include the top-ranking social channels for chefs, the types of content that wield the most influence and drive the most engagement, and the top 10 most influential chefs on social media.

"Chefs as an audience can be tough nuts to crack when it comes to grabbing – and holding – their attention," says Jellybean MD Susan Wickes. "But thankfully, with almost 40 years of experience supporting clients on how to do just that, and with our new SENSE social listening tool in place, jellybean is perfectly placed to advise brands on how best to engage this complex yet integral audience.

"SENSE can help us to understand the very latest habitual trends in the fast-paced world of social media, while our dedicated team of experts is then able to layer on the ‘so what?’, helping to set engagement and content strategies with real cut through."

Click here to request a copy of jellybean’s new ‘Chefs on Social’ infographic.

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