apetito introduces venison to its Christmas menus

Wild venison is a sustainable alternative to traditional red meats with the rising deer population now causing challenges for the biodiversity of woodlands

In a drive to further support sustainability goals and reduce its environmental impacts, care homes meals provider, apetito, is adding wild venison to its menus for Christmas.

As part of this year’s festive offering, apetito has launched a rich venison pie topped with golden flaky pastry, and a sliced potato topped venison hotpot.

Commenting on the addition of these meals to apetito’s Christmas offering, Richard Woodward, general manager for care homes at apetito, says: “We’re pleased to be offering these two venison main dishes this Christmas, helping to lower the amount of red meat seen on our menus by providing a more sustainable alternative that equally brings nutritional benefits for residents.

“Not only does this support our own sustainability goals through helping to reduce our Scope 3 emissions, but it also supports the aims of care homes looking to reduce their carbon footprint.”

Wild venison is a sustainable alternative to traditional red meats with the deer population now seeing an all-time high in the United Kingdom, which is causing challenges for the biodiversity of woodlands through over-foraging.

From a nutritional standpoint, venison is nutrient rich, being high in protein, iron and vitamins, while also being a lean, low-fat meat, making it a great option to support residents' health.

On the journey to achieving Net Zero by 2040, this move showcases apetito’s commitment to acting now through driving down the use of red meat on its menus in favour of lower carbon alternatives.


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